Who we are
The idea behind Tassmark
We started Tassmark in the summer of 2024 with a simple thought: to build something real. A grounded, personal place where the active life with dogs is at the heart of everything.
A space for genuine connection, good gear, and shared inspiration between people who live for time outdoors with their dogs.
Our products are carefully chosen – shaped by our own needs and by ideas from other dog owners. We started with leashes, more specifically the Rex Multi Leash, because it was something we genuinely needed ourselves.
Then came Malin (@hoglandshunden) with the design for the Leia Double Leash, Elin (@elin.wiberg) with the idea to combine Rex and Leia, plus a toy she’d been missing, and Jimmy (@eftersok) with the concept for the Häxa Tracking Line for search for wounded game.
Leashes were just the beginning. Where we go from here – time will tell.
Alva Götesson
Alva grew up with dogs and has always had a deep love for working with them. She shares her life with two dogs – Svante, a Nova Scotia Duck Tolling Retriever born in 2017, and Tage, a Working Cocker Spaniel born in 2025.
Together with Svante, she’s explored many dog sports and found her passion in retrieving, bird hunting, agility, tracking, and scent detection.
Pontus Lindell
Pontus grew up with dogs in the family and has been around them for as long as he can remember. Today he has two of his own – Zigge and Rex – who join him for hunting during the autumn and winter seasons. The rest of the year, they stay active through tracking and regular outdoor training.